Coaching is unlocking a person’s potential to maximise their own performance. It is helping them learn rather than teaching them ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.

Mentoring is a relationship between you, as an entrepreneur or businessperson, and someone with business experience who is willing to act as a guide. The business mentor offers advice, guidance, and support to help you run and improve your business or career.